Tires sales are very significant…

Tires sales are very significant for us because they get people in the door. And the people who come into our shop know the Dunlop name, so we know the marketing is working—even if they sometimes pronounce it “Dunlap.” Haha. Our customers are weekend riders. About 80-percent of the Harley riders looking for tires come in asking for Dunlops, and about 70-percent of the sport bike riders ask for Dunlops. Needless to say, Dunlop tires are important to our business.

Don Waddill Owner
Performance Cycle of Colorado
Centennial, Colorado