2025 DUNLOP LOYALTY PROGRAM
EARN UP TO A $1500 CREDIT*
PER YEAR BASED ON ELIGIBLE DUNLOP TIRE PURCHASES
PER YEAR BASED ON ELIGIBLE DUNLOP TIRE PURCHASES
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01 REGISTER
SIGN UP TO PARTICIPATE
Dealers that signed up on the Dunlop Purchase Growth Program since 2021 are automatically registered for this promotion.
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02 PURCHASE
ELIGIBLE DUNLOP MOTORCYCLE TIRES FROM PARTICIPATING DISTRIBUTORS
03 EARN
- EARN $2.50 PER TIRE
- PAID QUARTERLY AS DISTRIBUTOR CREDIT
- MAX CREDIT $750 ANNUALLY
- EARN $2.50 PER TIRE
- PAID QUARTERLY AS DISTRIBUTOR CREDIT
- MAX CREDIT $1,500 ANNUALLY
TERMS OF THE PROGRAM
- 2025 Program term is 1/1/2025 - 12/31/2025
- Dealer must opt in to participate.
- Unless a Dealer requested to opt out of the program, Dealers who have participated in the growth program since 2021 will automatically be registered for this promotion.
- Must be a Dunlop Pro Dealer or Dunlop Associate Dealer to participate.
- Only purchases made during the time the dealer was a Dunlop Pro Dealer or Dunlop Associate Dealer will qualify.
- Dunlop Pro Dealer or Associate Dealer must purchase eligible Dunlop tires per quarter to qualify for a distributor credit.
- Dealer allows distributors to provide Dunlop with total Dunlop purchases on a quarterly basis throughout 2025.
- Distributor must provide purchase data from participating dealers on a quarterly basis.
- This program has an annual volume catchup to achieve the maximum allowed distributor credit.
- This program can be changed, modified, or cancelled at any time at Dunlop's discretion with or without advanced notice.
- *Payout terms:
- Each eligible Dunlop tire purchased earns a $2.50 distributor credit.
- Pro Dealer maximum distributor credit is $1,500 distributor per calendar year.
- Associate Dealer maximum distributor credit is $750 distributor per calendar year.
- Payouts are in the form of a distributor credit.
- The distributor with the highest amount of Dunlop units purchased per quarter will issue the credit.
- Dealers who continually violate our Dunlop MAP (Minimum Advertised Pricing) policy will forfeit potential future credits earned.
- Dealer allows Distributors to provide quarterly purchase update.
- Dunlop will compile info.
- Dunlop will verify purchases against distributor records
- Dunlop will communicate credit amount to qualifying dealers.
- Dunlop will communicate any discrepancies to dealer.
- Dunlop will communicate credit amounts to distributors.
- EXCLUSIONS:
- Free tires earned under BOGO programs do not count toward 2025 purchased tires quantity.
- Tires that are drop-shipped on behalf of the dealer by the distributors do not count toward 2025 purchased tires quantity.
- Tubes and rim bands not count toward 2025 purchased tires quantity.
- Off-Road tires - excludes mini sizes (See exclusion table below).
- Street tires - excludes 14" and smaller rim diameters (See exclusion table below).
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